At Gerrit Cole’s press conference, the Yankees’ $324 million man donned the pinstripes with the interlocking NY and, for the first time, a Nike swoosh on the right chest.
“I don’t hate it,” Cole said.
Traditionalist did, finding it sacrilege, but the reason the swoosh is now located on the front of the Yankees’ uniform is because of MLB wanting to appeal to younger consumers and, not for nothing, a 10-year deal that was valued at, according to sources, more than $1 billion among MLB, Nike and Fanatics.
“Demand is up significantly based on adding the swoosh to the uniform and is bringing in younger consumers to the sport and a marketing halo from Nike,” Michael Rubin, the founder and executive chairman of Fanatics, told The Post.
Rubin had access to the year-over-year sales’ trends as Fanatics owns Majestic, which had the uniform deal before Nike. He didn’t have the exact figures on hand, but said they were in double digits in termsof percentage.
Under the new agreement, the uniform deal is a combined partnership among MLB, Nike and Fanatics.
Rubin and MLB declined to comment on the exact amount of the Nike and Fanatics contract. MLB had previously…