May 13, 2021

MLB’s Winning and Losing Efforts to Conquer TV, Part III: Danger Lurks (FanGraphs)

As consumers have been given more and more entertainment options, their choices have become more fragmented when choosing what to watch and how to spend their time. Cable television took away the absolute dominance of network television, and due to its ubiquity, viewing options for most Americans were readily available and universal. Whether someone preferred to watch sports, home and garden shows, Mad Men, cable news, or Friends re-runs, all were available, and the customers of one preference subsidized the viewing habits of the others in a cable bundle.

That bundled philosophy is still strong, and even newer streaming entrants to the market like Sling, Hulu, and YouTubeTV stuck with the bundle. However, as HBO, Disney+, Netflix, and Amazon Prime begin to siphon off customers, and with NBC joining the fray as well, the bundle is threatened. While the solution to the slow dwindling of cable subscribers is not readily apparent for content producers and providers, it’s representative of the difficult decisions Major League Baseball faces with their television contracts, their attendance, and their ability to bring in new fans. Unfortunately, MLB seems to be focused on…

Read “MLB’s Winning and Losing Efforts to Conquer TV, Part III: Danger Lurks” at FanGraphs